Businesses are competing with each other to stay ahead of one another. One of the greatest way is to add humor to your content to be standout from your competitors.
How can humor help content marketing?
Study of Fractl stated that virality has something to do with extremely complex emotion. Humor is a positive emotion. It is safe to assume that adding humor to your messages sparks positive emotions that lead to shares.
It also humanizes your brand and makes you more relatable, which in turn can lead to people opening up to your marketing messages.
Humor can boost your content marketing, and we’re going to look at ways that you can make it a part of your marketing strategy to help meet your business goals. Before you uses humor in your content, you should first know your audience.
Know Your Audience
Before applying humor to your content, you should understand who your audiences are. You can’t just use humor on any kind of audiences. Considered these question before applying.
- What kind of industry you are working in?
- Is your customer a B2B entity or the everyday consumer?
- What does your customer avatar look like?
When you’re able to get an understanding of your market, you’ll be able to create the right way of humor. There’s quite a difference between using humor in insurance and getting attention from sports fans.
By doing research, you’ll be able to create a content plan or set up a style guide to keep your content voice consistent.
Use Humor more than text
Humor with text alone is kind of funny. There are many ways to apply humor into your content marketing. For example, artwork of the content. It could be meme or GIF to attract audience and enhance the humor of the content.
It’s said that pictures are worth a thousand words. And the right little emoji can transform the meaning to make it more interesting. Make it a practice to add graphics to your usual social media communication. Your audience will relate to you better, and you’ll create emotions that work in a positive way toward boosting engagement.
To Sum Up
Your informative or any kind of content is enough to attract specific audience. But to create engagement and some boost, you need to add some humor into the content to make it more interesting for everyone.
Make sure that you really know who your audience are and what is best for them. Moreover, make the effort to communicate with them using humor in your messages, this will help creating a brand identity that is memorable and interesting.