Influencer marketing is a lively field for marketer. Why? Because influencer marketing can help you connect with new customers that drive sales and grow your business. But before you start investing in influencer marketing, here are the main questions every marketer should ask before proceeding to the next steps.
Check out this related topic: How To Influencer Marketing During Covid-19 Pandemic
How much do you know your customers?
Before starting to invest in new marketing channel, it is better to step back and think how much you know your customers and what matters to them. By knowing you customers and their motivation will help you to come up with the right marketing campaign and choose the right influencer to help you create the right content.
What message you want to delivery to your customers?
You can hire the most popular influencer, but you won’t gain anything from those effort. Why? Because if you don’t plan on delivering the right message, customer aren’t going to remember about you product or service at all but the influencer itself. Instead, you need to be partnering with influencer to help you build relationships and establish trust with people. But, you need to have the clear and right message that you’re trying to get through to people.
What kind of influencer do I partner with?
To simply explain, you can’t just invest huge amount randomly and you get what you expected. You need to check and screen those influencer on who are their target audience and their content quality. Then you will be able to decide whether to partner with them or not. A partner will ask questions, seek to understand your goals and help you develop campaign. If they only care about getting paid, you probably want to find someone else to work with.
What will success look like for me?
Influencer marketing isn’t a shortcut to becoming success. You need to keep track your success along the way. This term should be appeared since before launching a campaign and how you’ll measure success. You success can be something other than direct sales. Maybe it can be increases in engagement or boost in followers.
To Sum Up
Try to think in a bigger picture and all the ways to measure success will help you avoid getting discouraged or giving up. Influencer marketing is a small boost for your business in any kind of success that you aim, but you just need to plan it the right way, so that it goes based on what you’ve planned.